Close on the heels of Dias’ exit, Taproot Dentsu Co-Founder & Chief Creative Officer Santosh Padhi also moved on from the agency.
In August, dentsu announced the launch of a unified Merkle-led CXM proposition in the market, bringing together Data Transformation, Digital Transformation, and CX Consulting into one unit to create the most specialised CX practice in India under brand Merkle.Īs the agency underwent further internal restructuring, former Co-founder and CCO of Taproot Dentsu, Agnello Dias, quit Dentsu as a Consultant in September. In April, Divya Karani was elevated to CEO - Media, South Asia, while Kartik Iyer joined the network’s market leadership team as its COO. ‘Total Commerce’ unites all of the conglomerate’s commerce capabilities under a single umbrella, encapsulating every aspect of e-commerce, last-mile delivery as well as retail radius communication. The year started with Dentsu India merging all its commerce capabilities under its Total Commerce offering.
There was a major consolidation of Dentsu’s operations, and some senior level hires and elevations as well. The agency saw a massive reconstruction drive and several of its key long-term top leaders moving out of the agency. Google consolidates entire global media business with WPP’s Essence the Coca-Cola Companynamed WPP as Global Marketing Network Partner WPP's MediaCom won Bayer’s global account.Ģ021 has been quite a roller-coaster year for Dentsu India. The group launched a new global data company Choreograph in April to help clients realise the value of their first-party data. entering into a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality.
In May, WPP and Microsoft Corp announced a partnership to transform creative content production, beginning with the launch of an innovative cloud platform – Cloud Studio. In February, WPP and TikTok announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. WPP also entered into strategic partnerships during the year. In November, WPP acquired UK-based tech company Cloud Commerce Group, while in December, it has acquired a majority stake in branding & design agency Made Thought. In August, it acquired leading AI technology company Satalia. In March, it acquired NN4M, a leading mobile commerce partner for global brands. WPP also saw a slew of acquisitions throughout the year. The year started for WPP with the appointment of Rob Reilly as Global Chief Creative Officer. Let’s take a look at what happened in the biggest agency networks in 2021. Dentsu’s restructure and its key people leaving the organisation dominated conversations this year. The major agency networks saw some consolidation and restructure during the year, there were some key acquisitions seen, along with several top management movement.
#Prasanth mohan Offline
The festive season this year has been a huge indicator of this positive sentiments as advertisers increased their spends to pre-COVID levels and even exceeding them besides consumers returned to shopping at offline retail outlets, even as e-commerce continued to see heightened activity.Īs the year draws to a close, Adgully looks back at some of the major developments in the Advertising industry in the year gone by in its REWIND 2021 series. And this growth momentum is expected to continued in 2022 as well, with GroupM’s ‘This Year Next Year’ report predicting India’s advertising industry to grow between 6-8% annually, on average, in 2022.Įven as India, along with the world, is keeping a sharp eye on the rising cases of Omicron COVID variant, the massive vaccination drive, waning fear of the virus among the people, opening up of economic activity, offices switching to pre-COVID-19 working mode, return to one’s favourite leisure activities have led to positive consumer and business sentiments. According to Magna Global Advertising Forecast – December 2021, advertising revenues in India swung back to a healthy growth rate of +14% in 2021, rising from Rs 577 billion to Rs 657 billion. There are various industry reports on the growth and performance of India’s advertising industry, and all of them narrate a positive growth story.
0 kommentar(er)
